Setting Up an Indoctrination Funnel

You better be warming up your prospects!

Because these days, both ad and chat traffic are unreliable - it’s too cold to generate amazing sales.

So, if you don’t want a high dropout rate, it’s time to turn up the thermostat.

How do you do it?


You set up an indoctrination or leakproof funnel.

The following three principles I’ll share with you will make it happen.

Let’s see how you can turn up the heat and get your prospects in a cosy buying mood.

The First Principle

Always remember the goal of your indoctrination funnel:

Warming people up!

Now, what does that actually mean?

It means that prospects are moving up different stages of the buying process.

So, what are some of the things that make prospects warm?

  • Relatable content

  • Social proof

  • Free training

  • Vulnerability (on your part)

The Second Principle

After showering prospects with social proof…

Showing your vulnerable side…

And giving them what they need to know you better…

It’s time to engage in one thing:


The second stage of the indoctrination funnel is where you tease them with your program.

You want to get them hot for it… 

You want to get them interested in trying it… 

And one of the best ways to do this is with testimonials. Another way is with curated, engaging content that builds excitement.

The Third Principle

Once you get your prospects very warm, you hit them with the application.

You don’t want them to book a call without going through an application process.

After all, this is how you’ll weed out people who aren’t interested or serious about coaching. You’ll also get more info on your prospects and figure out who’s qualified. But most importantly, this creates some prestige or air of exclusivity around your program.

Thus, it’s continually creating engagement and making your offer more exciting.

If you follow these three principles, you’re more than halfway there to having a leakproof funnel. 

Ready to start working on these?


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